Full-Time Director of Product Management- Cannabis Fluence Bioengineering – Austin, TX
Reporting to the CEO, The Director of Product Management – Cannabis Segment is responsible for the growth and profitability of our cannabis lighting segment and will create and implement a robust sales and marketing plan to increase our market share in the cannabis lighting industry. Will work with our senior management team companywide to deliver the industry’s best products and customer experience.
Develop the segment’s tactical marketing plan by analyzing the industry via SWOT analysis and recommends growth plans to the management team.
Benchmark competitive offerings and monitors industry trends.
Collaborate with customer focus groups, industry partners and university researchers in order to define the product portfolio requirements.
Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
Develop the strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
Develop a comprehensive marketing plan to support the growth objectives (global trade shows, social media, print, online forums)
Create and manage outbound marketing/targeting campaigns
Sales Team Training
Value proposition definition
Review and prioritize custom product requests
Speak at industry association conferences
Bachelor’s Degree in Business, Management or Marketing
Previous P&L Ownership
Track record of exceeding results
Excellent work references from previous managers
8-10 years of product management experience
Austin, Texas. Some travel required. Excellent compensation and benefits package.
Horticulture industry experience
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